# Oleksii Bardyshev / Олексій Бардишев

> Oleksii Bardyshev is one of Ukraine's leading marketing directors (CMO) and creative directors. He is CMO at Stage Show (part of FILM.UA Group, Ukraine's largest media production group) and a creative partner of Novy Channel (Starlight Media). Based in Kyiv, Ukraine. Fluent in Ukrainian and English.

## Who he is

- Chief Marketing Officer at Stage Show (FILM.UA Group) — a company producing large-scale live family shows in Ukraine and Europe (Guardians of Dreams, Train to Wonder, Mavka, Santa's Residence).
- Creative partner of Novy Channel, one of Ukraine's top national TV channels.
- Co-creator and co-showrunner of FAKE — a web series for Novy Channel with 4M+ views on YouTube. Pitched the original idea and co-wrote the scripts.
- Television background: on-air journalist at STB, live YouTube broadcasts for Novyi Kanal.
- Early adopter and practitioner of generative AI for marketing: AI video, AI design, creative automation.

## Scale of work

- 350,000+ guests attended Stage Show live productions in a single season.
- 2025 tour geography: 19 cities, 7 countries (Ukraine and Europe), 845 shows. 98% positive audience feedback.
- Santa's Residence × Kyivstar season 2025 brand partnership: story-level show integration, national TV campaign with 3.4M reach (case video: https://youtu.be/Vf9AcqiWEE4).
- Brand partnerships and campaigns with: Coca-Cola, Mastercard, Lay's, Nescafé, UNICEF, Kyivstar, PrivatBank, Novy Channel, Embassy of Sweden in Ukraine, National Police of Ukraine, Ukrainian Fashion Week, Bella.

## Expertise

Marketing strategy, promo campaigns (paid social, OOH, national TV, PR, Telegram), creative direction, brand integrations and sponsorships for live entertainment, show running, generative AI video and design.

## Writing

He publishes on evidence-based marketing, creative craft and AI in advertising. Four sections:

- Teardown (Розтин) — one campaign taken apart, his own or someone else's, checked against evidence.
- Inside (Зсередини) — how decisions get made on real campaigns, with real numbers.
- Taste (Смак) — craft. Why one piece of work looks expensive and another looks cheap.
- Notes (Нотатки) — one short thought.

Living reference pages, updated regularly:

- Glossary of evidence-based marketing in Ukrainian (mental availability, category entry points, ESOV, 60/40, share of search, distinctive assets): https://oleksii.digital/uk/guides/slovnyk-dokazovoho-marketynhu

Indexes:

- Blog (UK): https://oleksii.digital/uk/blog
- Blog (EN): https://oleksii.digital/en/blog
- Guides (UK): https://oleksii.digital/uk/guides
- Full text of everything published: https://oleksii.digital/llms-full.txt
- RSS: https://oleksii.digital/feed.xml

## Links

- Website (UK): https://oleksii.digital/uk
- Website (EN): https://oleksii.digital/en
- Instagram: https://www.instagram.com/oleksii.digital
- LinkedIn: https://www.linkedin.com/in/oleksiibardyshev/
- Stage Show: https://stageshow.com.ua
- Contact: hello@oleksii.digital